The AFL Kids First is a program for leagues and associations to guide parents so that both they and their children obtain the maximum benefit and enjoyment from their participation in junior football.
Today’s parents have an important role in the delivery and support of sporting activities for their own and other children. With it comes a clear responsibility to act in a constructive and encouraging manner at all times.
Barracking and wanting your child to perform well is human nature, but it's critical this should be done in a responsible manner avoiding the ugly parent syndrome at all times.
AFL Kids First includes recommendations for leagues, associations and their clubs to manage situations where parents become over-enthusiastic and risk having a negative impact on their children's activities.
The basic principles of AFL Kids First are to remind parents that:
The AFL has produced an operational manual for leagues, associations and clubs to drive these principles, remind parents of their responsibilities and outline appropriate procedures in the event problems arise.
The manual includes:
The AFL invests over $23 million annually in strategies that support the participation of 450,000 players throughout Australia. The continued growth and health of the game depends on junior programs and matches being conducted in a positive, encouraging and fun environment. AFL Kids First provides guidance for achieving this objective.